Utterly butterly delicious ads!

Not only Amul is advertised as 'the taste of India'. Also, known and loved for its niche marketing strategy. Well versed humour in advertising with the brand mascot of cute Amul girl cartoon with recall of events in given space and time. Brilliantly articulated, sending a clear message on the societal changes every now and then with perfect timing has been highly commendable. It is not easy to synchronise the advertisement in accordance to the uptight events but also depict the brand value of Amul at the same time. No wonder, the brand hold some of the best advertisements in India.

Few that I can recall that have been my personal favourite-

I love this ad. Dialogue from the famous joker in Batman 'Why so serious' was twisted as 'Amul is seriously good'. :) Joker making a statement (on a serious note) aloud holding a sandwich. This ad still remains one of my top favourites.
Amul has knack of grasping attention via engaging in the much talked about characters, headline stories that are eye catchers. They yet again did an amazing work of advertisement with this one!

This ad was released when Steve Jobs left Apple as CEO. Amul made a powerful statement by showing that Apple lost its core.

Haha,I find this one extremely funny. Based on Bollywood movie Ghajini wherein the story moves around a person dealing with short term memory loss. He has to make all kinds of tattoos on his body to remind himself to take revenge for his girlfriend's murder.
Here Ghajini loves Amul so much that he has tattooed the same so that he doesn't forget to fix Amul sandwich for himself. :) How so cool is that!

The latest controversy with AIB roast was captured by Amul replacing 'yeh dosti hum nahin todenge' with 'yeh roasti hum nahin todenge'. I laughed how AIB (All India Bakchod- meaning senseless talk), a humour group in India  became 'All India Butter'. It is witty and an awesome way of promoting the brand as nation's preferred butter.

This one was printed when government incorporated new Value added Tax in 2005. 'Vat lag gayi' is correlated to 'vaat lag gayi' which means to be in big trouble. It was a good satire on the increasing prices of products that will lead to less purchasing power of the consumers. In short a time of trouble for the consumers. But also not to forget that Amul is always a value addition.
How quickly Amul has its own way of narrating all the stories around! Kudos to the advertising team!

The epic meeting of Obama and Modi in India was coined as bromance! Its a famous saying, 'badi badi baatein' meaning big big talks. So two buddies have a conversation about all the biggies.
I loved how the bros in picture are holding Amul toasted bread. :)
Simply whatever you do, all the big talks you have- there is nothing that you can do to ignore the Brand! It is bread and butter bromance, complimentary products that go side by side.

If it was a Cola, it had a Khan. All the three Bollywood Khans were drooled into this Cola war with ads, one being better than the other.
There was a time when Canned Cola definitely became Khanned Cola. Audiences were so glued to the innovative and larger than life ads of the cola drinks. Amul nailed it with pun intended, sensing the pulse of market and audiences by large.
Amul project itself as 'popular khana' and cleverly demonstrates that it doesn't need any brand ambassadors. :)

Yet another amazing ad by Amul. While vouching for the deliciousness of the butter, it also mocks at the Divide and rule policy adopted by the Britishers when ruling India. This was done to curb the then gaining patriotism across the Nation.
Amul amusingly made the statement, cut butter(divide) and drool into the divine taste. As you know, its over utterly butterly.

This is real funny. Famous Kung fu Panda and the Amul girl jumping to claim their combating techniques. Loved the caption, 'Amul pandas to your taste'. Also, how briantlly Amul girl said 'yellow belt', focussing on butter that is yellow in color. :)

Cute- simple ad conveying the message of helmets being compulsory in Mumbai. Two wheelers in desi slang are often referred to as phut-phatiya. :) Keeping that in mind, it was beautifully articulated with the lines utterly phut-phutterly Amul. Pure innocence with a serious message- use your head!

We  have a freedom of speech, in writing as well as speech. This ad was released in favour of expression across social media. People should be allowed freely to share their views on the social media.

This ad was correlated to the fact that Taj reopened its Tower Wing just three weeks after terrorist attack in December 2008. Bold message captured everyone's emotion, 'Yeh taj nahin jukega' meaning 'the taj will always stand tall'.

These were only a handful of ads that I could recollect from the plethora of them. Amul is amazing and witty with all the ads they make. A big thanks to the team behind these lovely ads to keep us entertained. I always look forward to them! It is like, what does Amul has to say for the same. :)